It's not hard to see why Klaviyo is the email marketing platform of choice for so many businesses. But some people get stuck on the pricing. Sometimes it can be hard to get past that. But here are the top 5 reasons why we feel it's worth taking the plunge.

1. Email Deliverability

They do all the hard work for you and make sure your emails reach your subscribers, no matter which device they're using.

I don’t know if they’ve cut a deal with the super powering in mailboxes, but Klaviyo has by far the better ability to land in your customers' inboxes.

2. Customer Segmentation

Segmentation is the fastest way to group your contacts into ultra-precise audiences that update in real-time. Segmentation is a marketing technique that allows marketers to divide their contacts into groups based on similar characteristics. These groups are called segments. Klaviyo has segmentation at its core.

It allows you to create targeted campaigns and send personalised messages to your contacts based on their interests, purchase history, and more.

Why would you send your customer an email about apples when Klaviyo knows they want bananas?

3. HTML Template compatible

Don’t be boring - it’s easy to get stuck into the pre-set templates that Klaviyo has, but Klaviyo serves nearly 1 million businesses. It’s always a better option to create your unique template to set your business aside from your competitors.

There are very simple tools that allow you to customise or create your HTML template.

Our top choice for templates is Stipo Email purely because it's so simple to use. Simply drag and drop your template, copy the code to Klaviyo and you're done.

4. Drives revenue seamlessly

Klaviyo has pre-set flows, which means that all you need to do is customise them and start using them for your business! Klaviyo also has a CRM integration (for nearly every single CRM - we’ll go into that later), which means that all of your sales are tracked in one place.

The customer hasn’t bought in a while? Send them a deal.

Customer viewed a product but didn’t add to cart? Send them a reminder or deal to add it to their cart.

I am not exaggerating when I say, a good email flow is like creating a money-printing machine.

5. Integrations

Klaviyo is a marketing automation platform that integrates with over 220 other apps and services, including Google Analytics, Shopify, and MailChimp.

Klaviyo is the only marketing automation platform that automatically syncs your customer data between all of your apps. This means you can stop worrying about manually updating your CRM or email service provider.

Klaviyo has helped thousands of companies grow their business with more than 220 integration. It’s as simple as setting and forgetting so you can get back to what you do best, running your business!

In summary, point number 1 about email deliverability is, in my opinion (I've worked with 100’s of small businesses), the number one reason you should choose Klaviyo over any other tool out there. They can land in your customers' inboxes like no other company. And with Shopify investing in Klaviyo, it should give you a good indication of the future of the partnership.

If you have any questions or need help getting your email marketing set up, get in touch with me today.

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