Smart, no fluff

marketing for small

business growth.

Hi! I’m Kate, a marketing professional based in Melbourne’s south-east. I help small businesses thrive with affordable, hands-on marketing support.

"Kate gets real results. She’s hands-on, affordable, and truly cares about our business."
Vishal Gumber, Founder, Craftzero
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Some Brands That Trust My Marketing Expertise

OE logo2020INC logoThe Paak logoAriseHealth logoEphicient logoToogether logo

What makes me different?

Be clear and upfront about everything. No smoke and mirrors.

Marketing shouldn’t feel like decoding a cryptic message or digging through vague reports. You deserve to know where your budget goes and what it’s achieving. Let’s cut the jargon and keep it real.
Honesty first.
No sugar-coating.
Straight answers, every time.

Talk, but also listen. It’s a two-way street.

So many marketers focus on pushing their ideas, but the real value lies in understanding your business and goals. Communication is a dialogue, not a monologue. I make sure we’re always on the same page.
Clear updates.
No guesswork.
Your input always matters.

Relationships matter more than quick wins.

It’s not just about hitting targets or churning out campaigns. It’s about building trust and lasting partnerships. Your business is more than a number—it’s a story, and I’m here to help tell it.
Care about people.
Value the partnership.
Grow together, not apart.

Know the community. Support the locals.

I’ve spent years working with small businesses in Melbourne’s south-east. It’s not just about running ads; it’s about understanding the people, the challenges, and the unique local vibe.
Shop local.
Build community.
Be part of something bigger.

Show results, not just activity.

Too often, marketing feels like throwing ideas at a wall and hoping something sticks. I’m about strategic moves that actually drive growth. No vanity metrics, just real outcomes that make a difference.
Track progress.
Learn from data.
Always aim for impact.

How My Fractional CMO Process Works

01
Get to Know Your Business

First up, I take the time to really understand your business—your goals, your audience, and where you’re at right now.

No cookie-cutter strategies here.

I dig deep to get the full picture so we can build a plan that actually works for you.

02
Make It Happen

Once we’ve got the plan sorted, I get stuck into it—launching campaigns, creating ads, and keeping a close eye on performance from the get-go.

I don’t just set it and forget it.

I’m always testing, tweaking, and making sure your budget is working harder, not just sitting idle.

03
Grow Together Long-Term

This isn’t a quick fix or a one-off project. I’m in it for the long haul, helping your business grow and evolve.

We keep building on what’s working and cutting out what’s not.

My goal? To be your long-term marketing partner who’s as invested in your success as you are.

BOOK YOUR FREE CONSULT
Our YoY growth increased by 127%
Working with Kate has been a game-changer for Yes Dental. Her local marketing expertise is second to none, and she truly understands the needs of small businesses. Kate’s hands-on approach and deep knowledge of the local market have helped us attract more clients and grow our practice
Dr Puja Gumber - Yes Dental
Mar 14, 2025
Increased ROAS Across The Board
Kate is an exception digital marketing and advertising star. She is very skilled. She helped me with several clients' advertising strategies, advertising set-up, and optimisation resulting in strong ad performance, leads, and sales. She is an excellent communicator and just all-around brilliant to work with.
Louise Dymond - Shift Marketing Consulting
Sept 17, 2021
Great Communicator
Kate has worked with us over the past 12 months on helping us build our online presence. Throughout this time, Kate has been exceptionally helpful for our business. Her copywriting skills were a great help and her overall communication was excellent. We look forward to continuing to work with her for many years to come.
Nicola De Filippis - SN Systems
Nov 13, 2020
Reliable and Trustworthy
Fantastic communications and marketing skills. Very reliable, trustworthy and delivered to deadlines. I would highly recommend Kate and will be re-hiring as relevant work becomes available.
Beatrice Muschol - Evergrande Properties
July 16, 2019

FAQ'S

1. How much do your marketing services cost?
What type of marketing support do you offer?
How do you track and measure success?
Do you work on-site or remotely?
What makes your approach different from a traditional agency?
Can I adjust the level of support month to month?

Send me a message

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