How to Use Influencer Marketing to Grow Your Small Business
July 25, 2024
Pay-per-click (PPC) advertising is a powerful tool for small businesses looking to drive targeted traffic to their websites. Here’s a comprehensive guide to help you understand and leverage PPC advertising effectively.
PPC is an online advertising model where advertisers pay each time a user clicks on one of their ads. These ads can appear on search engines like Google, social media platforms like Facebook, and other websites.
PPC operates on a bidding system. Advertisers bid on keywords relevant to their business. When a user searches for those keywords, ads are displayed based on the bid amount and ad quality. Learn more about PPC strategies in our ultimate guide to online marketing.
Unlike SEO, which can take time to show results, PPC provides immediate visibility on search engines and other platforms.
PPC allows you to target specific demographics, locations, and even times of the day, ensuring your ads reach the right audience.
You set the budget for your PPC campaigns, controlling your ad spend and ensuring you stay within your marketing budget. For more on managing your ad spend, check out our guide to setting the right ad budget.
PPC platforms provide detailed analytics, allowing you to measure the effectiveness of your campaigns and make data-driven decisions.
Identify relevant keywords that your target audience is likely to use. Tools like Google Keyword Planner can help you find high-traffic, low-competition keywords.
Write clear and compelling ad copy that includes your target keywords. Ensure your ads have a strong call-to-action (CTA) that encourages users to click. For insights on effective ad copy, check out our guide to Google Ads.
Ensure that your landing pages are relevant to the ad content and provide a seamless user experience. This helps improve your ad quality score and conversion rates. Learn more about optimising landing pages in our guide to creating a marketing funnel.
Determine your daily or monthly budget for your PPC campaigns. Start with a small budget and adjust based on performance.
Regularly monitor your PPC campaigns to see which ads are performing well and which aren’t. Use A/B testing to compare different ad versions and optimise for better results.
Google Ads is the most popular PPC platform, offering a range of ad formats, including search ads, display ads, and shopping ads. Check out our guide to mastering Google Ads.
Facebook Ads allow you to target users based on demographics, interests, and behaviours. The platform offers various ad formats, including image ads, video ads, and carousel ads.
Bing Ads can be a cost-effective alternative to Google Ads, offering similar ad formats and targeting options. It’s worth considering if your audience uses Bing as their search engine.
LinkedIn Ads are ideal for B2B businesses looking to reach professionals. The platform offers targeting based on job titles, industries, and company sizes.
Negative keywords prevent your ads from showing up for irrelevant searches, saving you money and improving your ad relevance.
Google Ads uses a quality score to determine your ad’s position and cost-per-click. Improve your quality score by creating relevant ads and landing pages.
Retargeting allows you to show ads to users who have previously visited your website. This can help increase conversions by bringing users back to complete a purchase.
Ad extensions provide additional information, such as phone numbers, addresses, and links to specific pages on your website. They can improve your ad’s visibility and click-through rate.
PPC is an online advertising model where advertisers pay each time a user clicks on their ad. Ads are displayed based on a bidding system and ad quality.
Your PPC budget depends on your business goals and the competitiveness of your industry. Start with a small budget and adjust based on campaign performance.
Use keyword research tools to find relevant keywords with high search volume and low competition. Focus on keywords that your target audience is likely to use.
Improve your ad quality score by creating relevant ads, using targeted keywords, and ensuring your landing pages provide a good user experience. Learn more in our guide to maximising ROAS.
PPC provides immediate results, targeted advertising, budget control, and measurable results, making it an effective marketing strategy for small businesses.
PPC advertising is a powerful tool for small businesses looking to drive targeted traffic and achieve measurable results. By understanding how PPC works and implementing best practices, you can create effective campaigns that boost your online presence and grow your business.
For more insights and tips on digital marketing, check out our other blog posts and start growing your business today!
kate@kledigital.com
We acknowledge the Traditional Owners of the land, the Wurundjeri Woi Wurrung and Bunurong peoples of the Kulin Nation and pay our respect to their Elders, past, present and emerging.
