How to Use Influencer Marketing to Grow Your Small Business
July 25, 2024
In the competitive world of landscaping, having a strong online presence is essential to attract new clients and grow your business. Google Ads can be a powerful tool to help you reach potential customers who are actively searching for landscaping services. This guide will show you how to effectively use Google Ads for your landscaping business.
Google Ads allows you to target specific keywords related to landscaping, ensuring that your ads are seen by people who are looking for the services you offer. This targeted approach increases the chances of attracting qualified leads.
With Google Ads, you only pay when someone clicks on your ad (Pay-Per-Click or PPC), making it a cost-effective way to market your business. You can set a budget that fits your financial goals and adjust it as needed based on the performance of your campaigns.
To get started, head over to the Google Ads website and sign up for an account. You'll need a Google account to sign up.
Before you create your ads, it's important to define what you want to achieve with your campaign. Common goals for landscaping businesses include:
Google Ads offers several campaign types. For landscaping businesses, the most effective ones are:
Determine how much you're willing to spend on your ads each day. Start with a modest budget and adjust it based on the performance of your campaigns.
Choose keywords that are relevant to your landscaping services. Tools like the Google Keyword Planner can help you find the right keywords. Examples of effective keywords for landscaping include:
Your ad copy should be clear, concise, and compelling. Highlight the benefits of your services and include a strong call-to-action (CTA). For example:
Ad extensions provide additional information about your business, such as your location, phone number, and links to specific pages on your website. They make your ads more informative and can increase your click-through rate.
After launching your campaign, it's crucial to monitor its performance regularly. Use Google Ads' reporting tools to track metrics like click-through rates (CTR), conversion rates, and return on investment (ROI). Make adjustments to your keywords, ad copy, and budget based on the data you collect.
Since landscaping is a local service, it's important to target your ads to specific geographic areas. Use location targeting in Google Ads to ensure your ads are shown to people in your service area.
Negative keywords prevent your ads from showing up for irrelevant searches. For example, if you don't offer tree removal services, you can add "tree removal" as a negative keyword to avoid wasting your budget on unqualified clicks.
Landscaping services often have seasonal demand. Create special campaigns for different seasons, such as spring clean-up, summer lawn care, and autumn leaf removal. Promote seasonal offers to attract more customers during peak times.
Remarketing allows you to target people who have previously visited your website but didn't convert. By showing them tailored ads as they browse other websites, you can remind them of your services and encourage them to come back and take action.
Many potential clients prefer to call landscaping businesses directly. Use call tracking in Google Ads to measure how many phone calls your ads generate and optimise your campaigns accordingly.
Google Ads can be a game-changer for landscaping businesses looking to increase their online presence and attract more customers. By following the steps outlined in this guide and continually optimising your campaigns, you can achieve significant growth and success.
For more insights and tips on digital marketing, check out our other blog posts and start growing your business today!
kate@kledigital.com
We acknowledge the Traditional Owners of the land, the Wurundjeri Woi Wurrung and Bunurong peoples of the Kulin Nation and pay our respect to their Elders, past, present and emerging.
