The Journey to Digital Transformation

Pam Pam, a plant-based, Asian-inspired meal delivery company based in Sydney, has been on a remarkable journey over the past two years. With economic and financial challenges impacting revenue, Pam Pam partnered with KLE Digital to revamp its digital strategy. This partnership has involved social media management, influencer marketing, advertising, a website rebuild, and more. Despite initial setbacks, Pam Pam has recently recovered its sales to previous levels. Here’s how we did it.

The Challenge

When we began working with Pam Pam, the company faced several challenges:

1. Economic Downturn: The economic climate in Australia led to a reduction in consumer spending, directly affecting Pam Pam’s revenue.
2. Digital Presence: Pam Pam’s digital presence needed a significant overhaul to compete in the crowded meal delivery market.
3. Brand Awareness: Increasing brand awareness and engagement was crucial for driving sales.

Strategic Approach

To address these challenges, we implemented a multifaceted digital strategy:

1. Social Media Management

We revamped Pam Pam’s social media profiles to better reflect the brand’s vibrant, healthy, and delicious offerings. Regular posts, engaging content, and interaction with followers helped build a loyal online community.

2. Influencer Marketing

We launched a content creator campaign, sending three PR packages to different creators each week. This user-generated content strategy significantly boosted Pam Pam’s visibility on social media platforms.

Quote: "Partnering with influencers allowed us to reach a wider audience and create authentic content that resonated with our target market." - Kate Eddelbuttel, Founder of KLE Digital.

3. Advertising Campaigns

We managed and optimised Google Ads and introduced Meta Ads (Facebook and Instagram ads), which resulted in a significant increase in return on ad spend (ROAS).

Results: The ROAS for Google Ads improved substantially, and the introduction of Meta Ads further amplified our advertising efforts.

4. Website Rebuild

A complete website rebuild was necessary to improve user experience and conversion rates. The new website was designed to be user-friendly, visually appealing, and optimised for search engines.

5. SEO Campaign

To drive organic traffic, we initiated an SEO campaign focusing on blogging about various food types within Pam Pam’s niche. This strategy included keyword optimisation, high-quality content creation, and regular updates.

Results: The SEO campaign led to a massive increase in website traffic, contributing to the recent surge in sales.

6. Partnership with Cookaborough

We partnered with Cookaborough to drive more sales with NDIS and HCP customers, ensuring a more inclusive service offering. This collaboration aimed to expand Pam Pam’s reach to a broader audience, particularly those in need of tailored meal solutions.

Achievements

Despite the initial economic challenges, our comprehensive digital strategy has yielded impressive results for Pam Pam:

• Sales Recovery: Pam Pam has successfully recovered its sales to previous levels, showcasing the effectiveness of our digital marketing efforts.
• Increased ROAS: Both Google and Meta Ads campaigns have seen significant improvements in ROAS, driving more value from the ad spend.
• Enhanced Online Presence: The influencer marketing campaign and revamped social media strategy have increased brand visibility and engagement.
• Higher Organic Traffic: The SEO campaign has successfully driven more organic traffic to the website, leading to higher conversions and sales.
• Inclusive Service Offering: The partnership with Cookaborough has expanded Pam Pam’s reach, making their services more inclusive and accessible to NDIS and HCP customers.

Looking Ahead

The partnership between Pam Pam and KLE Digital demonstrates the power of a well-rounded digital marketing strategy. By leveraging social media, influencer marketing, advertising, a website rebuild, SEO, and strategic partnerships, we transformed Pam Pam’s digital presence and drove significant growth. As we continue to innovate and adapt, we look forward to achieving even greater success together.

For more insights and information on how we can help your business grow, contact us today.